Kelly Slessor

Kelly Slessor is a digital marketing strategist, AI expert, and founder of The Ecommerce Tribe, bringing over 20 years of expertise in tech and AI. She empowers online retailers with growth strategies and has guided major brands like Westfield, Woolworths, Suncorp Bank, Vik and Woods, and Super Butcher in building high-conversion digital channels. Kelly has supported over 1,000 small to medium businesses in their digital growth journey. Eight years ago, she pioneered an AI personalization platform, enabling customized shopping experiences well before AI became mainstream. She is also committed to digital inclusion, having co-founded the Digital Inclusion Project to foster digital growth and education for underrepresented groups.