Pam Cass

GAICD

Cass CMO Advisory Services

With over 25 years of experience driving success in the global technology sector, I am a Senior Business Leader with a proven track record in leading B2B software companies across Australia, Asia, and internationally. Throughout my career, I have developed deep expertise in scaling businesses, navigating complex markets, and implementing innovative strategies that deliver results. As a qualified Non-Executive Board Director and Interim Executive, I bring a wealth of experience in governance, strategic leadership, and operational excellence.

My leadership approach is grounded in a commitment to fostering diversity, inclusion, and building high-performing teams that thrive in dynamic environments. I am passionate about leveraging marketing and brand strategy to propel growth, enhancing customer engagement, and expanding market presence across multiple regions. I have a strong background in driving organisational transformation, managing cross-functional teams, and delivering business objectives that align with both short-term and long-term corporate goals. My experience spans a broad spectrum, including technology product development, go-to-market strategies, and enterprise-level business development.

In addition to my leadership roles, I am dedicated to promoting diversity and inclusion within the tech industry, helping organisations cultivate diverse talent pools and creating inclusive workplace cultures that empower employees to excel and to mentoring the next generation of up and coming talent in the tech industry. My ability to navigate complex business landscapes, combined with my extensive network and cross-cultural insights, positions me as a trusted advisor and leader for companies seeking sustainable growth and innovation.